European Activism Incubator is in the process of testing various fundraising models available to non-profit organisations and impact entrepreneurs in today’s economy. It also gathers knowledge on innovative, yet underutilised fundraising methods.

The Green Fundraising project investigates and pilots a fundraising model, which is based on developing commercial products and services to gain revenue that is, in turn, reinvested into projects and initiatives that bring positive benefits to the society.

The project activities include:

• product conceptualisation
• market research
• business planning

The mission of the project is to develop a commercial offer in line with the values of ethical business (i.e. sustainability, ecology, quality and fair pricing). The key challenge is to identify products and services that truly serve consumers or businesses, and marketing methods that rely on conscious buying rather than impulse.