European Activism Incubator is in the process of testing a range of fundraising models available to non-profit organisations and social and environmental entrepreneurs in today’s economy. It also gathers knowledge on innovative fundraising methods that are underutilised.

The Green Fundraising project investigates and pilots a fundraising model under which an organisation gains funds by offering products or services which for-profit businesses need. The commercial offer is developed in line with values of ethics, sustainability and fair pricing as far as it is possible.

The yield of these activities is, in turn, reinvested into a non-profit initiative and helps launch, develop or provide long-term financial support to non-profit projects that bring positive benefits to the society or help launch impact projects or social and environmental enterprises.